Integrating paid and natural search strategies

If you are responsible for paid or natural search, you should check out Bill Hunt’s backazimuth blog.  Bill has great insights on:

  • Rising % of paid ads with no corresponding natural search listings
  • Cost of not ranking
  • Buying branded terms that already rank #1 in natural search
  • Growing need for “keyword czars”

Check out these valuable insights for search marketing professionals.

Rox

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